Brits are investing in their own staycation spaces at a record-breaking pace, ahead of the autumn and winter months, according to holiday home operator Park Leisure.
YouGov data shows that over three quarters of Brits (77%) have no intention of travelling abroad this year. In fact, 43% say they intend to take more or the same number of UK trips than they usually would.
As British holidaymakers increasingly seek UK getaways and look for a long-term solution, Park Leisure has reported a staggering 47% year-on-year increase in holiday home sales this summer across its 11 locations.
Lisa Williams, director of marketing and holiday sales at Park Leisure, said: “It goes without saying that this year has been completely unpredictable and there were challenges to overcome to make sure we were able to welcome holiday home owners and holiday makers to our parks safely and comfortably.
“Alongside the benefit of avoiding international travel regulations, our holiday homes are completely self-contained with everything you need for your prefect break. Staying in our holiday homes mean any unnecessary social interaction is avoided and our guests can cocoon themselves in their own little sanctuary or explore the beautiful great outdoors!
“We have, of course, redesigned our processes to keep people safe, as well as introducing hand sanitising facilities and regular signage displaying the guidelines and best practice, alongside a host of other measures to give holiday home owners and holidaymakers peace of mind.”
Of all the locations, Littondale (pictured), based in the Yorkshire Dales, has seen the biggest increase, taking a huge 91% more bookings this summer (June – August) compared to the same period last year.