Finding Your Cheerleaders | Alex Notay | TEDxStormontWomen


From surviving to thriving in the traditionally male-dominated real estate industry, tackling imposter syndrome and leveraging the business benefits of kindness in leadership. Alex will also explore how advances in technology can enable women and girls to access education and employment and join industries like real estate to build a better, more productive and inclusive workforce. Alexandra Notay is Build to Rent fund director at PfP Capital, the fund/asset management arm of Places for People Group, overseeing a UK-wide residential strategy. She is an internationally recognised expert on Build to Rent, placemaking and sustainable urban development who has advised government, private sector and third sector organisations across four continents. She sits on multiple influential industry committees and is also a Non-Executive Director and charity trustee. With a reputation for being ‘abnormally energetic’, Alex is passionate about enabling tangible social impact through innovation and collaboration as well as mentoring the next generation of diverse talent. @aknotay This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at

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